Cap Watkins, BuzzFeed // Creating a Design-Driven Organization

Cap Watkins, BuzzFeed // Creating a Design-Driven Organization from FirstMark Capital

Cap Watkins, BuzzFeed // Creating a Design-Driven Organization

1. 1. Hello!
2. 2. Product Design & Branding
3. 3. 18 Designers
4. 4. How?!
5. 5. 1. This shit is hard.
6. 6. 2. This is all a lie.
7. 7. Anyway!
8. 8. Define an ideal state of the world.
9. 9. Design makes all the decisions.
10. 10. Be thoughtful.
11. 11. Product Management Product Design Engineering
12. 12. Product Management Engineering Product Design
13. 13. Product Management Engineering Product Design
14. 14. Pretend you’re already there.
15. 15. Sounds awesome!
16. 16. It is awesome!
17. 17. Change is hard and, often, creates uncertainty about the future.
18. 18. Acknowledge and empathize.
19. 19. Make them your partner.
20. 20. Building trust.
21. 21. Find your Goonies.
22. 22. Help them with their goals.
23. 23. Sacrifice the short-term for the long-term.
24. 24. Number of Fucks Given 0 10
25. 25. Be patient with ourselves.
26. 26. But you’re the VP of Design.
27. 27. I can’t do that.
28. 28. You’re wrong.
29. 29. You’re awesome and capable.
30. 30. Design everything.
31. 31. 😊 Thanks. @cap | cap@buzzfeed.com