Brand. Post. Source: Build your Brand in 15 Minutes [Webcast]

Brand. Post. Source: Build your Brand in 15 Minutes [Webcast] from LinkedIn Talent Solutions

 Brand. Post. Source: Build your Brand in 15 Minutes [Webcast]

1. 1. Brand | Post | Source: Build your Brand in 15 Minutes Cory Welsh Customer Success LinkedIn – San Francisco
2. 2. What we’ll cover in the next 30 minutes The Linkedin landscape: Know your Audience and cater to them Conduct a live demo of your profile and company page on Linkedin.com Your Profile, your Brand: Build trust and then go deeper 1 2 3
3. 3. 4 Know your Audience ©2015 LinkedIn Corporation. All Rights Reserved.
4. 4. 380M+ Global members 2 members/sec 30M+ current students 80% passive candidates Who’s on LinkedIn… and why?
5. 5.  82% of talent has experience working at a SMB The talent you want is on LinkedIn  84% of talent would consider working at a SMB Over 380M Members
6. 6. 7 The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform Who’s on LinkedIn… and why?
7. 7. 8 Your Profile = Your Brand ©2015 LinkedIn Corporation. All Rights Reserved.
8. 8. The Importance of your Profile ©2015 LinkedIn Corporation. All Rights Reserved. Higher relevancy and rank in search Build a unique brand on LinkedIn Grow your professional network Build and establish your expertise
9. 9.  Make it about you  Tell a story  Write in first person
10. 10.  Connect the dots  Show don’t tell Include rich media
11. 11. Your professional brand doesn’t stop at your profile Your Network Industry & News Groups Companies
12. 12. 15 Employer Your Personal Brand ©2015 LinkedIn Corporation. All Rights Reserved.
13. 13. 16 Company page basics Visit linkedin.com/company/add/show to get started Creating a page is easy Add a company logo, bannerimage and description. Speak to your target audiences Make sure your contentresonates with both clients and candidates. Speak to your target audiences Think search keywords or SEO when you’re listing your specialities.
14. 14. ©2014 LinkedIn Corporation. All Rights Reserved. 17 Let’s Dig In
15. 15. Next steps to Elevate your Brand ​Reach out to your Relationship Manager and Customer Success representative at LinkedIn ​Learn about your current presence and solution on LinkedIn ​Review today’s content and start building a strategy!
16. 16. ©2014 LinkedIn Corporation. All Rights Reserved. 19