Continuous Product Improvement

Continuous Product Improvement from Melissa Perri

1. 1. CONTINUOUS PRODUCT IMPROVEMENT Melissa Perri @lissijean ProdUX Labs
2. 2. Continous Delivery DeliveryContinous @lissijean#AgileOTB
3. 3. Continous Delivery Continous Integration @lissijean#AgileOTB
4. 4. Continous Delivery DeploymentContinous @lissijean#AgileOTB
5. 5. Continous Product Improvement? @lissijean#AgileOTB
6. 6. It doesn’t matter how well you build an unwanted feature. It will always be unwanted. @lissijean#AgileOTB
7. 7. @lissijean#AgileOTB “ Improvement usually means doing something that we have never done before. – Shigeo Shingo
8. 8. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements… [but] having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts. -Taiichi Ohno “ @lissijean#AgileOTB
9. 9. @lissijean#AgileOTB
10. 10. @lissijean#AgileOTB
11. 11. Company Goal, Product KPI, Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments @lissijean#AgileOTB
12. 12. Company Goal, Product KPI, Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products. @lissijean#AgileOTB
13. 13. Retain customers @lissijean#AgileOTB
14. 14. Convert freemium users @lissijean#AgileOTB
15. 15. Onboard clients faster @lissijean#AgileOTB
16. 16. Today Goal @lissijean#AgileOTB
17. 17. @lissijean#AgileOTB
18. 18. Today Goal WTF?! OH YEAH! @lissijean#AgileOTB
19. 19. Today Goal @lissijean#AgileOTB
20. 20. @lissijean#AgileOTB
21. 21. DO NOT WANT @lissijean#AgileOTB
22. 22. Goal Sellers should be able to be self sufficient in promoting their products and running their business. @lissijean#AgileOTB
23. 23. Target Condition Sellers call office less than twice a week. @lissijean#AgileOTB
24. 24. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. @lissijean#AgileOTB
25. 25. @lissijean#AgileOTB
26. 26. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. Sellers call office 7 times per week. Have sellers call less for revenue. Provide sellers with a weekly revenue email. See if they call for revenue that week. The sellers will stop calling for revenue. They wanted an update more frequently than once a week. @lissijean#AgileOTB
27. 27. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily. Sellers were very happy with the report. Sellers call 3 times per week.
28. 28. @lissijean#AgileOTB
29. 29. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily. Sellers were very happy with the report. Sellers call 3 times per week. Tweet links have unique codes generated on them Create a standardized share code for curators. Sellers will know their code and not ask for links. They still ask for links because weird naming system. Sellers call 2 times per week. Weird naming system doesn’t allow sellers to share easily. Create a list of all the products for each seller and generate tweet links. Sellers will use this to tweet and not ask for links. They were happy with this. Sellers call 1 time per week. @lissijean#AgileOTB
30. 30. @lissijean#AgileOTB
31. 31. @lissijean#AgileOTB MVPSmallest amount of effort to learn.
32. 32. @lissijean#AgileOTB
33. 33. @lissijean#AgileOTB The hard parts…
34. 34. @lissijean#AgileOTB Getting buy in from team. @lissijean#AgileOTB
35. 35. @lissijean#AgileOTB Coming up with an experiment. @lissijean#AgileOTB
36. 36. @lissijean#AgileOTB Measuring.
37. 37. @lissijean#AgileOTB @lissijean#AgileOTB
38. 38. @lissijean#AgileOTB Benefits…
39. 39. @lissijean#AgileOTB Empower your people. @lissijean#AgileOTB
40. 40. @lissijean#AgileOTB
41. 41. Always improving. @lissijean#AgileOTB
42. 42. @lissijean#AgileOTB
43. 43. “ Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities. I make it a point to respond by telling people, look, you’ll stop being busy either when you die or when the company goes bankrupt. – Shigeo Shingo @lissijean#AgileOTB
44. 44. Melissa Perri melissa@produxlabs.com produxlabs.com melissaperri.com @lissijean